To Facebook or Not

I like youFacebook now has more than 1.2 billion active users worldwide, and over the past few years has been growing at an annual rate of 20 percent, the company reports. More than 800 million Facebook users access the site via their smartphones.

Facebook entered the advertising business just three years ago, but already has more than 1 million active advertisers.

How did Facebook achieve such success in advertising? In a recent speech, a company executive noted that the company’s requirement that users provide their real identities gives advertisers confidence they’ll receive a high response rate, and avoid wasting time on non-target consumers.

Our Customer Care team can present lots of options to use social media to move customers to your Web site.

Posted by: Sarah Rose Stack on behalf of maWebCenters newsletter writers

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