Disruptive Innovation
Disruptive innovation occurs when a new invention creates a new market and value network, then proceeds to disrupt an existing market, and over time displaces an earlier technology.
One example of disruptive innovation is the way computer users have stored their data in recent years. Floppy drives and zip drives were once hugely popular, but were disrupted by CDs and USB flash drives.
Now CDs and flash drives are being disrupted by cloud computing and downloadable digital media.
Some argue that smartphones and mobile devices could disrupt the personal computer category.
Posted by: Sarah Rose Stack on behalf of maWebCenters newsletter writers
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