Building your business through customer reviews 繁體中

Geometric App ButtonWhen is the last time you made a purchase online? You probably read the reviews before making your decision.  That’s because consumers care more about what others say about a product than what the business says about itself.

Customer Reviews have become a critical component of an online marketing strategy:

BrightLocal’s Local Consumer Review Survey:

  • 88% of consumers read online reviews to determine the quality of a local business
  • 85% of consumers said that they read up to 10 reviews
  • 72% said that positive reviews make them trust a local business more
  • 88% said that they trust online reviews as much as personal recommendations

Take a look at our Top 5 Tips for Building Your Business through Customer Reviews

  1. Ask for Review
    Your ecommerce solution should prompt buyers to leave reviews.  If you have a service-based business, have a spot on your website that asks for feedback. In both service and retail businesses, you should always email you customers and ask if they would like to leave feedback in a follow up email.
  2. Don’t delete negative reviews
    People trust reviews more when they see some negative reviews mixed in.  If all they see is positive reviews, it can cause concern about censorship. The best strategy here is to get more positive feedback to counter the few negatives. You will end up with an honest and positive reputation.
  3. Be Visible on Review Sites
    Sites such as Yelp, Google+, Angie’s List, Trip Advisor etc. exist solely to collect and give reviews.  Make sure your business is listed on these sites and be sure to monitor the activity. Ask your customers to review you on these platforms.
  4. Ask Offline
    Put a sign up in your store and ask people to review you on Yelp!  Teach your staff to ask customers for reviews online and offer incentives for reviews.
  5. Social Media
    Each week, post one positive review on your social channels.  Don’t edit them though – even if there are spelling or grammatical errors you should always post testimonials exactly how they were given.  This is an excellent way to spread positive news about your business!

Customer Reviews and Feedback are a great way to build your Online Reputation.  We hope this article has given you some helpful tips.  If you would like professional support with your online reputation, call us for a free demo about our “Online Reputation Management” service.

By: Sarah Rose Stack


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