The Power of Infographics
Define your Target Audience
Many businesses have multiple audiences for their services and products. To get the biggest response, define a single audience for each infographic you create.
Craft a Clear Message
Is your infographic saying too much? Define your purpose and then craft a clear message that both offers professional insight / advice while also promoting your product.
High Quality Images & Smart Sizes
Want people to read and share your infographic? Make it easy to read and share!
Break your message out into a logical, easy to read layout.
Don’t forget to brand your infographics. You are giving free and valuable infomation to the end-user to build brand loyalty AND to create awareness around a product or service that you offer.
Don’t forget to share your infographic on your social media platforms, on your website and in your email campaigns. Make sure to include your website link when sharing as this will both drive traffic to your site and increase your SEO value!
Posted by: Sarah Rose Stackby