5 Tips for a Website Makeover

Skice 02It’s time.  Your website has been outdated long enough and it may be starting to cost you business.  We know it can be overwhelming, so let’s take a look at 5 key points to keep in mind when planning your website makeover.

1.  What’s Your Point?

  •   What is the primary focus of your site?
  • What is the secondary focus of your site?

2. Who’s Looking?

  • Who is your target audience?
  • Demographics?
  • Where are they located?

3. Social, Social, Social

  • Social media is the largest referral network in history.
  • Is the content on your site shareable?
  • Are you driving your viewers to your social platforms?

4. Call to Action

  • What do you want viewers to do?
  • Sign up for a newsletter?
  • Share something?
  • Buy Something?
  • Request more information?

5. Plan from A- Z

  • Who will write the content?
  • Media – Images, Videos, Downloads etc.?
  • Who will Design?
  • Who will Develop?
  • Responsive Design?
  • What about Marketing the Site?  (SEO, SEM, Social Media, Email Campaigns)

By: Sarah Rose Stack

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