5 Tips for a Website Makeover

Skice 02It’s time.  Your website has been outdated long enough and it may be starting to cost you business.  We know it can be overwhelming, so let’s take a look at 5 key points to keep in mind when planning your website makeover.

1.  What’s Your Point?

  •   What is the primary focus of your site?
  • What is the secondary focus of your site?

2. Who’s Looking?

  • Who is your target audience?
  • Demographics?
  • Where are they located?

3. Social, Social, Social

  • Social media is the largest referral network in history.
  • Is the content on your site shareable?
  • Are you driving your viewers to your social platforms?

4. Call to Action

  • What do you want viewers to do?
  • Sign up for a newsletter?
  • Share something?
  • Buy Something?
  • Request more information?

5. Plan from A- Z

  • Who will write the content?
  • Media – Images, Videos, Downloads etc.?
  • Who will Design?
  • Who will Develop?
  • Responsive Design?
  • What about Marketing the Site?  (SEO, SEM, Social Media, Email Campaigns)

By: Sarah Rose Stack

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We're internationally-recognized for creating partnerships that provide small- and mid-sized businesses with an engaging, innovative digital marketing solution. We offer support services that boost our clients' potential and help our affiliates create a profitable revenue stream! We provide SMB Website Design, Hosting, SEO, Custom Programming, eCommerce, Social Media Management, Online Reputation Management, Content Writing, Facebook Advertising, Google Adwords, and Text Message Marketing Programs. It is our hope that we can connect with potential partners to help even more businesses - no matter what their industry or size - establish a professional digital presence!

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