Top 5 Tips for Facebook and Small Business 繁體中

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Social media is the new “word of mouth advertising” – are you taking advantage of it?  Referrals are your best source of marketing and an active social presence can help you to increase that ten-fold.  Take a look at our top 5 tips for a successful Facebook presence for small businesses:

  1. Attractive Profile
    Your profile picture and header should be clear and easy to understand.  Complete your profile with websites, contact information, about us and “call to action button”.
  2. Build Local
    Start local and build your initial audience.  Connect with your customers, friends, family and community.  Once you build your local following, your reach will spread through their networks.
  3. Content: 3:3:3
    1/3 of content: Plain ole fun!  Quotes,Memes, articles, videos
    1/3 of content: Editorial.  Industry content that builds you up as an industry professional while providing helpful content to your audience
    1/3 of content: Products and offers.
  4. Be Exclusive
    Offer special deals and giveaways that are exclusive to your FB fans
  5. Boost Your Posts
    Did you know that you could increase the amount of people who see your posts?  Develop a strategy to run these campaigns by targeting specific audiences and locations to increase the return on your investment.  It can be helpful to work with a FB advertising specialist to get the most results – give us a call if you need help!

Posted by: Sarah Rose Stack

 

 

 

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