Top 5 Tips for Facebook and Small Business 繁體中
Social media is the new “word of mouth advertising” – are you taking advantage of it? Referrals are your best source of marketing and an active social presence can help you to increase that ten-fold. Take a look at our top 5 tips for a successful Facebook presence for small businesses:
- Attractive Profile
Your profile picture and header should be clear and easy to understand. Complete your profile with websites, contact information, about us and “call to action button”.
- Build Local
Start local and build your initial audience. Connect with your customers, friends, family and community. Once you build your local following, your reach will spread through their networks.
- Content: 3:3:3
1/3 of content: Plain ole fun! Quotes,Memes, articles, videos
1/3 of content: Editorial. Industry content that builds you up as an industry professional while providing helpful content to your audience
1/3 of content: Products and offers.
- Be Exclusive
Offer special deals and giveaways that are exclusive to your FB fans
- Boost Your Posts
Did you know that you could increase the amount of people who see your posts? Develop a strategy to run these campaigns by targeting specific audiences and locations to increase the return on your investment. It can be helpful to work with a FB advertising specialist to get the most results – give us a call if you need help!
Posted by: Sarah Rose Stack