傳統 vs. 吸引行銷 English

mawebcenters-webinar-announcements來賓作家 Morgan Parker分享她對於美安網路中心所錄製的研討會:社群媒體與本地商業的 想法。

 

當你在思考一些墨守成規的銷售方法時,你一定會想要先吸引顧客的注意力。或是甚至打 擾顧客,讓業主或是經理人注意到你。很多時候這樣的手法是非常過時、容易失敗,也不 被接受。擾人和過度積積極的銷售手法已經不再合時宜。這是傳統的行銷方式。

 

社群媒體開啟一個談話的契機。業主可以張貼一些,能引起潛在顧客高度興趣的文章,並 持續對話。這是吸引行銷。這是以利用好的內容來吸引你的聽眾的概念,而不是大量的對 他們發送廣告。這更像是一種產品教育,不是說服購買。

 

為你的事業了解更多關於吸引行銷和社群媒體,請觀賞我們錄製的研討會課程: https://www.youtube.com/user/maWebCentersOfficial

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