What Exactly is Digital Marketing and Why You Need It

20 years ago, a local business could put a simple marketing plan together and call it a day. A yellow pages ad, newspaper campaign and some basic advertising was really all it took to get in front of potential customers.

Back then, people consumed/received information very differently than they do today.  People spend an average of 5.2 hours per day on their mobile devices scanning the internet and social media channels.  Because people are predominantly online, it only makes sense for local businesses to be advertising and engaging people online.

Learn more about what Digital Marketing is, simple things you can do on your own and ways that we might be able to help.   This round table discussion will break it down for you in simple terms!

Digital Marketing Playlist

 

By: Sarah Rose Stack

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