Restaurant Customers are Mobile… Is your Restaurant Mobile? 繁體中文

Did you know that restaurants are the most searched industry on the internet? Having a mobile website puts you in the Top 5%.  That’s right, 95% of restaurants still do not have a mobile website.

There’s a few other numbers that may shape your online strategy as well:

  • 88% of consumers who search for a local business on a mobile device, will call or go to that business within 24 hours.
  • 40% of people abandon a site if it takes too long to load
  • 74% are more likely to revisit mobile-optimized sites
  • 62% are less likely to choose a restaurant if they can’t read your menu

Today, more than 60% of searches are conducted on a mobile device.  Google tipped its hat to that statistic this spring by prioritizing mobile websites when it returns results.

Most importantly, your customers are already mobile and if you want them to have a good experience, you should be too.

Benefits of Mobile- Friendly Restaurant Websites:

  1. Click- to-Call
    Most restaurants, receive 50-75 calls per month via this functionality.  While viewing your website, they can simply tap the phone number to call you, saving your viewers the time and frustration to remember, record or save your phone number.
  2. Easier to Read Menus
    Most restaurants upload a PDF of their menu to their website which is a nightmare to view on a mobile device.  Nobody wants to pinch, zoom nor muddle their way through your menu.  With a responsive or mobile site, menus can be optimized for mobile devices to make reading the menu easier and an overall better experience.
  3. Not Just Maps, Directions! 
    With a mobile site, there’s no need to memorize addresses nor directions to your restaurant.  With the tap of a finger, your visitors can get directions right away.  In most cases, it will even trigger a navigation app and give them turn by turn directions to your restaurant.
  4. Online Reservations
    Did you know that over 100,000 reservations per month are made on Open-Table’s app?  It’s all about convenience and by the way, we can save you the subscription because all of our clients have reservation functionality built into their site!
  5. Online Ordering
    69% of mobile users order food through their mobile devices.  Online ordering is not just for the big chain restaurants. Using our eCommerce system, you can set up online ordering and become a player in that game.

With only 5% of restaurants having a mobile site and over 80% of internet users owning a smartphone, there’s never been a better time to go mobile.  To save time and money, we recommend a responsive website.  Still have a few questions, give us a call and we’d be happy to chat!

 By: Sarah Rose Stack

My Company Greensboro  NC 27409 copy My Company Greensboro  NC 27409 copy 2 My Company Greensboro  NC 27409 copy 3

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