Google is in the “referral business.” People visit Google to search for a product, service or topic and Google’s job is to return the most relevant result. That is why up until now, Google’s biggest priority for indexing results was the website’s content itself. If a website had fresh content along with congruent keywords, descriptions and other data, then that website would organically show up and perform well with the search engine giant. Again, they’re in the referral business – so good content = a good result!
Today, more than 60% of internet traffic is coming from mobile. More than that:
- 40% of people abandon a site if it takes too long to load
- 67% are more likely to purchase from a mobile- friendly site
- 74% are more likely to revisit mobile-optimized sites
So, there’s a new player in the game to consider. The content must still be good, however, if that content is not absorbed due to a poor user experience, than the result is not really helpful for the user after all. Therefore, on April 21, 2015 Google launched a new algorithm that would prioritize mobile-friendly websites with mobile viewers. Non-mobile-friendly sites will be demoted which will cause massive amounts of sites to lose traffic. While it’s true that this algorithm is only affecting searches made on mobile devices, we have to remember that over 60% of searches are made on mobile devices. Hence, “Mobile-Geddon”.
Take a look at our YouTube Channel and check out two recorded webinars that we conducted to help you increase your SEO value by creating great content as well as a great mobile experience. https://www.youtube.com/user/maWebCentersOfficial
By: Sarah Rose Stackby